Pressing global problems like climate change, depletion of natural resources, or poverty and inequality cannot be solved with tinkering around business as usual. In SUB we study innovative solutions to material and energy challenges and to social issues like marginalization, exclusion, and inequality. We focus on innovation of new sustainable products, services and business models like material efficiency service business models, or new forms of consumption, such as sharing economy and collaborative consumption. Due to the systemic nature of ecological and social challenges, sustainability-oriented innovating is increasingly collaborative. Our recent work therefore zooms into collaborative sustainability innovating of business firms and their stakeholders. As the world of business is not a vacuum, we also investigate transitions in institutional contexts nurturing or impeding sustainable business models.
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